Graphic Design Doesn’t Equal Web site Design Anymore

Graphic Design Doesn’t Equal Web site Design Anymore

The recession has caused quite a few problems in the graphics design world in the last twelve months as it’s highlighted one of the number one issues that has dogged the industry for years and that is the assumption that a good graphic designer is a good web custom. This assumption just isn’t true and numerous companies have discovered this to their detriment.

The thing is the Internet isn’t just about looking good – websites in fact don’t have to look good at all and some pretty atrocious websites have made a fortune. The reason is website design is not just about making a page look good – it’s about making it well-designed.

Where no end of graphic customs made fall over is in this operation aspect as they seem to forget that customers to a website are not just looking for a pretty image – they ‘re actually hoping to find a product or service that can fulfil their needs and a pretty picture of some individuals clambering a mountain is unlikely to do that unless you ‘re easily selling mountain ascending holidays The problem is the internet has been seen as a totally new method of marketing when really it’s just an expansion of existing marketing methods. If we distill marketing down to its basics it’s effectively just a method of getting our products and services in front of more and more individuals in the hope that they will buy from us. On the other hand numerous companies and graphic customs have seen it as a way of promoting their own designs to the hinderance of the client.

Take it from me – clients won’t pick you because you have an extremely pretty website they will choose you because they are comfortable with your product with you and with the way you conduct business and no amount of well positioned images will do this.

No websites need to be purposeful and so you need to bear this in mind when you are picking a company to come up with your site in the future. As with most things there are a number of simple steps you can take to ensure that you get a company that can fulfil your needs here are a few

The brief – get it wrong and it could mean devastation You will most likely be asked for a brief so the website company can give you some concept of the cost of the site. You ‘ll probably then make some very simple mistakes which will send your website company right off on the wrong tangent the main one beingI want a clean website with easy to find the way menus. Believe me if your website company of choice goes out of its way to make chaotic sites with awful menus – they won’t be in business for long. It should be taken as read that a website will be simple to find the way and to do this I’m afraid you ‘re going to have to be quite boring. You see numerous individuals expect to see selections either at the top or down the side of the page and if you try to get too daring you ‘ll end up with an unusable blog easier than you could imagine.
Pushing the brand not the product Unless you have a well-known brand then it’s likely that the only people who have heard of it are already known to you. Rather than getting vain about it just admit that nobody knows about your product and realize your website needs to inform them. If you begin from this position and understand that you will need to clarify everything to everyone that visits then you ‘ll be OK. The minute you assume your client knows everything about it you risk losing that customer which leads us on to.
Never ever assume So numerous website assume their client has a working knowledge of the products or services they are promoting. It is up to you to make sure your client knows what you are marketting and that it resolves a particular problem for them. If you don’t make it clear then it is your fault.

With this in mind you can before long see that ‘design’ takes a back seat to the performance and the actual ability of your internet site to offer and so you need to consider more than just the prettiness of the website.

Simply by understanding these simple concepts you can make sure that the company you are picking to handle your website creation are also able to help with the copy the way of measuring and the ultimate changing of the blog when you uncover new ways of offering for sale your products.

And this leads us to another issue with websites that creators need to grasp – the internet is a moving feast and to keep up you need to move with it.

Gone are the days where you can simply launch a noise website and hope that individuals will visit it commonly. With the birth of social media individuals expect to see things change and to see alterations and new content they expect dynamism. There’s certainly more to this than is covered here so stay tuned for more on this subject in up-coming articles. Jeff Holland is the online marketing overseer at Magic City Concepts a website design and optimisation company based in Birmingham Alabama.

Jeff Holland can take fantastic website design and turn it into a marketable and usable product that will actually make you dollars. They specialise in World wide web Design for South East based organizations that are looking to easily sell their products to a wide audience.

The company also has a wide range of SEO training courses obtainable and are able to help companies that are looking to train their key staff in order to promote themselves online. We can also help you with your new career.